Drink Bottling

Drink Bottling begins by treating and filtering water to meet stringent quality control standards that exceed the quality of the local water supply. Achieving this high quality of water is a critical step that ensures consistent taste profiles of the finished products. Once treated, machines pipe the water into stainless steel tanks of varying sizes, which facilitates usage during different stages of the bottling process.

During the next stage of bottling process, the beverage moves to smaller holding tanks, called batching tanks, where additional various ingredients are mixed. The syrup can include ingredients such as the liquid sugars fructose or sucrose, non-nutritive sweeteners such as aspartame or saccharin, color, flavors, nutraceuticals, such as amino acids, preservatives, as well as a host of other ingredients. Once the syrup is ready, the addition of more water creates a finished solution. If the beverage container will contain a carbonated product, the solution cools using large, ammonia-based refrigerated systems. Carbonation, or the infusion of carbon dioxide (CO2) into a liquid, is what gives carbonated beverages their effervescence and texture. CO2 is stored in a liquid state and piped into carbonation units as needed. The Drink Bottling process controls the required rate of CO2 absorption into the product. Beverages may contain from 15 to 75 psi of CO2. Fruit-flavored soft drinks tend to have less carbonation than colas or sparkling water. Once carbonated, the beverage is ready to be bottled.

The filling room is usually separate from the rest of the facility, protecting the open product from any possible contaminants that may occur during bottling. This highly automated operation requires a minimal number of personnel. Filling room operators monitor the equipment for efficiency, adding any required ingredients during the Drink Bottling process. Empty beverage bottles automatically return to the filling machine via bulk material-handling equipment.

Beverages Container

There are hundreds of types of beverages containers. Glass containers, plastic, PET, HDPE, aluminum, tetra and many other types of beverage containers are available at just about every grocery store. The beverages container selected for the new product should set apart it from the competitors. Several factors will ultimately determine which beverage containers will work best for a new drink. Market penetration of glass beverage containers is slowly expanding, helped by the pervasive use of bottles in wine packaging. Robust gains in some segments such as ready to drink tea and other non-alcoholic beverages, is helped by the premium quality image of glass which delivers a distinct marketing advantage.

Celebrity Branding

Celebrity branding is a type of branding, or advertising, in which a celebrity uses his or her status in society to promote a product, service or charity. Celebrity branding can take several different forms, from a celebrity simply appearing in advertisements for a product, service or charity, to a celebrity attending PR events, creating his or her own line of products or services, and/or using his or her name as a brand. The most popular forms of celebrity brand lines are for clothing and perfume. Most singers, models and film stars now have at least one licensed product or service which bears their name. Lately there has been a trend towards celebrity voice-overs in advertising. Some celebrities have distinct voices which are recognizable even when they not present on-screen. This is a more subtle way to add celebrity branding to a product or service. And example of such an advertising campaign is Sean Connery voice-over for Level 3 Communications. More recently, advertisers have begun attempting to quantify and qualify the use of celebrities in their marketing campaigns by evaluating their awareness, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior